Belief, Faith and Trust in Jewelry Business

machinerobo

Belief, Faith and Trust in Jewelry Business

Belief, Faith and Trust in Jewelry Business

One tends to think these words carry the same meaning but in varying degrees.

In the childhood we believe our Teachers and when our father threw us in air and catch, we have Faith in our father (that he won’t let us fall) and we ALWAYS TRUST our mother.

A business will sustain and grow if TRUST is built.

For a jeweler, TRUST is not only critical but also the foundation on which his business sustain.

Each and every jeweler likes to be believed that what he sells is the same what he claims. Be it weight of the jewel or its purity.

Jewelers in India are very particular to use high precision scales with One Milligram level accuracy. This is not only to ensure customer gets the right weight but also get the correct weight while buying from manufacturers.

Similarly, getting hall marking. This aspect is also seriously promoted by every jeweler that theirs is 916 hallmarked jewelry

On the point of view of ornament weight, it is measured up to one milligram accuracy, and there are other impurities in gold jewelry that add more than that One milligram weight.

Copper contents

Nonmetallic Binders (Like Waxes)

And

Ferrous Impurities

Hollow chains and bangles carry residual iron content

Polishing Pins and Drum balls struck in jewelry goes to customer un noticed.

Whats a big deal in these tiny pins and balls?

A standard polishing pin of 0.5 mm dia and 5 mm length weighs about 7 milligrams

How?

Volume of cylinder is π r2 h Hence 3.14* 0.025cm *0.025cm * 0.5cm= 0.001 CC) Density of iron is  8 gms/CC and therefore the weight is 7 milligrams

Similarly, Volume of Drum ball of 1.5mm dia would be 4/3 πr3 Hence, 4/3*3.14* 0.075cm*0.075cm*0.075cm =0.014CC. Density of iron is 8 and therefore the weight is up to 11 milligrams.

There might be more than one pin or ball stuck in one ornament.

In our experience of last four years with large retailers who are our customers, the following information might be an eye opener.

Supposing you BUY 100 ornaments (Like Harams/Antique pieces/Hollow Chains) in a day, take it from me, at least 30% of the ornaments would have pins and drum balls in it. In harams and antique pieces there is most likely hood of more than 3 pins found. The 90-120 pins you find out of these ornaments will easily weigh between 1 to 1.5 grams. Meaning, you pay 4500 to 5200 rupees PER DAY for the metal pins to your SUPPLIER.

Even if you don’t mind this loss, there is another side to this.

When you SELL, your Customers pay for these impurities at the rate of gold.

What happens if your customer finds metal pins and Drum balls from the jewelry? especially when you live in a country where social media is very active?

What impact you will get on your BRAND REPUTATION

I can hear you saying “This the problem we know” What is the solution?

Manually finding and removing these impurities fully is not possible, despite employing dozens of people for removing these pins and balls.

Magnic Technologies has invented a Ferrous Impurity Detection Machine and been widely used by many corporates and large manufacturers.

Brochure Link

You can see the following product explainer video to understand how this scanner works

Video Link

To cut the long story short, Prevention is better than cure.

Install Magnic Ferrous Impurity Detection Machine in your Purchase office.

Still not convinced?

You want to see a demo?

Feel free to call us