EasyCLIQ vs GemLightbox vs Orbitvu Micro: Which Jewellery Photography Studio Is Right for You?
EasyCLIQ is a fully automated jewellery photography studio that captures true-colour 360° photos and spin videos in under three minutes. Compared with compact lightboxes like GemLightbox and Orbitvu Micro, it photographs much larger jewellery, uses your own Canon DSLR for higher image quality, includes built-in AI background removal and robotic 360° video, and is made in India with on-site service.
Why the right photography studio matters for jewellers
For a jewellery business, product photography is not a nice-to-have — it is the storefront. Online buyers decide in seconds based on how a piece looks, and marketplaces, social media and your own website all demand clean, consistent, true-colour images. Poor photos cost you sales, even on beautiful jewellery.
The challenge is that traditional photography is slow and expensive. Hiring a photographer, styling each piece, shooting, then editing out backgrounds can take 15–30 minutes per item. For a catalogue of hundreds of SKUs that refreshes every season, that simply does not scale. This is why automated photography studios have become standard equipment for serious jewellers.
But not all studios are equal. Below we compare three popular options — EasyCLIQ, GemLightbox and Orbitvu Micro — on the things that actually affect your results and your costs.
The six things to compare
Before looking at any brand, decide what matters for your business. In practice, six factors separate a studio that transforms your workflow from one that frustrates you within a month:
1. Capacity — the largest piece it can photograph. 2. Image quality — the camera and lighting it uses. 3. Automation — how much it does for you versus how much you do manually. 4. Video — whether it produces 360° spin and motion video, not just stills. 5. Total cost — hardware, software subscriptions and editing time combined. 6. Support — installation, training, warranty and spare parts where you are.
Capacity: can it shoot your largest pieces?
This is the single biggest differentiator for Indian and Gulf jewellers. Compact lightboxes such as GemLightbox and Orbitvu Micro are designed for small items — rings, earrings, pendants and short chains. They do an excellent job within that size, but a long haaram, a bridal set or a large temple necklace will not physically fit.
The EasyCLIQ X1 and X3 are built for exactly these pieces. The X1 handles everything from rings to long necklaces, while the X3 takes a 60 cm turntable and up to 10 KG on the bottom plate — large enough for the biggest bridal jewellery, and even footwear and handbags. The compact EasyCLIQ MINI covers smaller pieces for retail counters.
If your range includes anything large, capacity alone often decides the comparison: one EasyCLIQ can cover your entire catalogue, where a compact box would force you back to manual photography for your statement pieces.
Image quality: the camera and lighting
Image quality comes down to two things: the camera and the lighting. EasyCLIQ works with your own Canon DSLR or mirrorless camera, so you get a full-size sensor and professional optics. Many compact studios rely on a built-in fixed camera or a smartphone, which limits resolution and macro detail.
Lighting is just as important. The EasyCLIQ X1 uses ten independently controllable lights with adjustable colour temperature from 3000K (warm) to 6000K (cool daylight) and 90+ CRI, so gold reads as gold and diamonds sparkle without a colour cast. Fixed-lighting boxes give you far less control over how metal and gemstones render.
Automation and software: a lightbox vs a full studio
A lightbox lights your product; a studio finishes the whole job. EasyCLIQ runs proprietary AI software that automates background removal (with Light Mask technology for clean edges), focus stacking for full-depth sharpness, template memory so every SKU in a category is shot identically, and one-click export to web-ready formats.
GemLightbox and Orbitvu Micro both offer software, but typically as an app or licensed package — and background removal or advanced editing can sit behind subscription tiers. With EasyCLIQ the software is included, with no recurring subscription, and it is the same suite across the MINI, X1, X3 and HOLO.
The practical effect is on time: because EasyCLIQ removes the editing step entirely, a piece goes from the turntable to a publish-ready image in under three minutes.
360° spin video and interactive imagery
Stills sell, but interactive 360° spins sell more. All three studios can produce a 360° spin, but EasyCLIQ goes further with a top-and-bottom turntable (so necklaces can be suspended for natural, wear-ready shots) and, on the X1 and X3, robotic camera motion for cinematic reveal videos — the kind of footage that usually needs a film crew.
These spins and videos export as ready-to-publish GIFs and MP4s for your website, marketplaces and social media, with no third-party video editing.
Total cost of ownership and support
Sticker price is only part of the story. Factor in software subscriptions, the editing time you still pay for, and the cost and delay of importing a machine and getting it serviced. A cheaper box that still needs manual editing — or that takes weeks to repair — can cost more over a year.
EasyCLIQ is designed and manufactured in Coimbatore, India, which keeps pricing competitive and, crucially, means local installation, training, warranty and spare parts across India and the Gulf. The EasyCLIQ MINI starts at around USD 2,100 and the X1 at around USD 9,400, with software included.
Which should you choose?
If you only ever shoot small pieces and want the lowest possible entry cost, a compact lightbox can be enough. But if your catalogue includes larger jewellery, if you want the higher quality of your own DSLR, or if you want to eliminate editing and produce 360° video — EasyCLIQ is built for that, and one machine covers your whole range.
The best way to decide is to see your own jewellery photographed. Book a free demo and compare the results side by side, or read our full feature-by-feature comparison.
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