Photography Machine
Comparison
How does EasyCLIQ compare to other jewellery photography studios? See how the EasyCLIQ MINI and EasyCLIQ X1 stack up against GemLightbox (GemIQ), Orbitvu Micro and Ortery on capacity, 360° video, AI automation, price and local support. New to EasyCLIQ? Start with our EasyCLIQ selection guide.
EasyCLIQ vs GemLightbox vs Orbitvu vs Ortery
How the EasyCLIQ MINI and X1 compare with the systems jewellers most often shortlist against us.
| Feature | EasyCLIQ MINI | EasyCLIQ X1 | GemLightbox (GemIQ) | Orbitvu Micro | Ortery |
|---|---|---|---|---|---|
| Best for | Retail counters & small studios | Jewellers & online sellers | Rings, stones & small jewellery | Compact products | Studios & large catalogues |
| Largest piece it takes | Compact pieces | Rings to long necklaces & haarams | 148 × 200 mm opening | Small products | Up to ~26 cm (PhotoBench 80) |
| Camera used | Your Canon DSLR / mirrorless | Your Canon DSLR / mirrorless | Phone or GemCam | Built-in or DSLR (model-dependent) | Own Canon DSLR |
| Turntable | Top + Bottom · 30 cm | Top + Bottom · 40 cm | 200 mm, dual | Single turntable | Turntable + optional 3D rail |
| Hanging necklace shots | Yes (top turntable) | Yes (top turntable) | Top opening 52 mm | No | Yes (PhotoCapture 360) |
| Robotic camera motion | — | Yes (sliders, tilt & zoom) | No | No | Yes (PhotoArm / MultiArm) |
| Automated 360° spin video | Yes | Yes | Yes | Yes | Yes |
| Cinematic / reveal video | — | Yes (robotic) | No | Limited | Limited |
| AI background removal | Built-in | Built-in + Light Mask | Yes (in app) | Software | Software |
| Lighting | CRI 95+ · 3000–6000K | 10 lights · CRI 95+ | Built-in LED | Built-in LED | Dimmable LED · CRI 95+ |
| Focus stacking | Yes | Yes | Limited | Yes | Yes |
| Multi-category (footwear, bags) | Limited | Yes | No (jewellery box) | Yes (product range) | Yes (product range) |
| Published price | ₹1,95,000 | ₹8,85,000 | $3,697 (Pro) | On request | On request |
| On-site install & training (India / Gulf) | Yes | Yes | Reseller / remote | Limited | Limited |
| Local warranty & spare parts | Yes | Yes | Import-dependent | Import-dependent | Import-dependent |
| Made in India | Yes | Yes | No | No | No |
EasyCLIQ prices are in Indian Rupees; taxes, freight and service charges extra as applicable. Each product page converts the rupee price live into other currencies. Competitor figures are shown in the currency each vendor publishes, are taken from each vendor’s own public product pages, checked 14 September 2026, and vary by model and region. GemIQ is the company formerly known as Picup Media; its machines are still sold under the GemLightbox name. Contact us for a current comparison against the exact model you are considering.
Why jewellers choose EasyCLIQ
Four reasons EasyCLIQ wins for jewellery businesses
Built for large Indian jewellery
A GemLightbox Pro opens 148 × 200 mm and Ortery’s bench tops out near 26 cm. The EasyCLIQ X1 and X3 photograph full-length haarams and bridal sets that will not fit either — on the same machine that shoots your rings.
Fully automated AI — not just a lightbox
EasyCLIQ runs proprietary software for one-click background removal, focus stacking, template memory and 360° GIF creation. It is an end-to-end studio, not just lighting.
Made in India — fair price & local service
Designed and manufactured in Coimbatore by a government-recognised startup, with sales, installation and spare-part support across India and the Gulf.
True robotic 360° spin video
Robotic camera motion produces smooth, publish-ready 360° spin videos and GIFs for ecommerce and social — automatically, with no photographer or editor.