A jewellery studio cannot photograph a shoe. Businesses with mixed catalogues ran two workflows, or outsourced everything that would not fit. X3 takes a 60 cm turntable and 10 KG on the bottom plate.
EasyCLIQ X3 is a large-format AI-powered robotic photography studio built for e-commerce businesses with diverse product catalogues. Its bigger studio chamber and advanced robotic arm handle everything from delicate jewellery to bulky footwear and bags.
The X3’s precision robotic camera arm captures products from every angle automatically, while the AI software manages lighting, camera settings and background removal. Consistent, catalogue-quality images at scale — ready to publish on any platform in seconds.
The problem, before EasyCLIQ X3
A studio sized for rings and pendants does exactly one job well. The moment a business also sells handbags, footwear, electronics or anything with real bulk, that machine stops being the answer — the product physically will not fit on the plate.
So catalogues got split. Jewellery went through the studio; everything else went to an outside photographer, or onto a table under a softbox. Two workflows, two visual standards, and a storefront where half the images plainly did not match the other half.
Long bridal pieces had the same problem from the other direction. A haram that runs the length of the frame needs a chamber built for it, not a compact box it has to be folded into.
What changed after the launch
A mixed catalogue, handled two ways — split across a studio and an outside photographer, or run through one machine.
Anything bulkier than jewellery would not fit the plate, so it went to an outside photographer.
A 60 cm turntable takes up to 10 KG on the bottom plate — shoes, bags and boxed electronics included.
Jewellery and non-jewellery images came from different setups, so the storefront looked inconsistent.
Every category runs through the same machine, the same lighting and the same software — one visual standard.
Long bridal pieces and full harams had to be folded or cropped to fit a compact chamber.
A large-format chamber holds a full-length haram without compromising the composition.
Placing a large product meant reaching into the chamber from the front and disturbing the setup.
Two-sided slidable doors open for easy placement and provide natural side lighting at the same time.
Cinematic product video meant a camera operator, a rig, and a separate shoot per SKU.
Cinematography mode uses the robotic arm for dynamic reveal footage — automated, and repeatable for every SKU.
Every image still went into an editing queue before it could be published.
AI removal with Light Mask delivers a clean cutout on capture — and the AI can place an ornament onto a model for the worn view.
What comes out of it
Four different product categories, one machine — no external editing applied.
Who it was built for
Businesses whose catalogue outgrew a jewellery-sized studio.
Multi-Category Retailers
Jewellery, footwear, bags, electronics and cosmetics shot to one standard, without a second setup or a second vendor.
Bridal Jewellery Manufacturers
Full-length harams and heavy bridal sets photographed at their real size, in a chamber built to hold them.
High-Volume E-Commerce
Catalogue-quality stills, 360° spins and reveal video for every SKU, produced at the pace a marketplace listing schedule demands.
The result, in numbers
Every part of the studio answers a problem from the floor
The X3 keeps everything the X1 does, then adds what a mixed, large-format catalogue actually needs.
Advanced Robotic Camera Arm
A slider built around small jewellery cannot reach the angles a boot or a handbag needs, and repositioning by hand reintroduces the inconsistency.
A precision robotic arm positions the camera at any angle across a far wider range of product sizes, with zero manual repositioning.
Two-Sided Slidable Doors
Loading a large product through a single front opening meant knocking the setup and re-checking the lighting each time.
Side-access doors with integrated lights allow effortless placement while delivering natural side lighting simultaneously. Place, close, shoot.
Cinematography Mode
Product reveal video was a separate production — an operator, a rig, and footage that never matched between SKUs.
The robotic arm shoots cinematic reveal videos with dynamic camera movement, fully automated and perfectly repeatable across the catalogue.
360° Dual Turntable System
Buyers of bags and footwear want to see the back and the sole, and static images simply do not answer those questions.
Top and bottom turntables deliver a complete 360° spin, handling products up to 10 KG on the bottom plate.
Professional 10-Light Studio System
Gold, leather, fabric and moulded plastic each reflect differently — a lighting setup tuned for one flattens the others.
2 key, 2 rim, 2 bottom turntable, 2 background fill and 2 spot lights, each controllable from 3000K to 6000K at 90+ CRI.
Top Turntable — Hanging Shots
Necklaces and hanging accessories laid flat do not show how the piece falls, and a visible stand has to be edited out.
A dedicated top turntable suspends pendants, necklaces and hanging accessories in mid-air, with no visible support.
AI Model Placement
Showing a piece worn meant a second production — a model, a photographer and studio time on top of the product shoot.
The AI places the ornament onto a model in software, so the worn view comes out of the same capture as the product shot.
AI-Powered Background Removal
Across a mixed catalogue, cutting out every image was the single largest recurring cost of going online.
AI removal with proprietary Light Mask technology produces a precise cutout on every capture, whatever the product category.
Template Making
Switching between product categories meant rebuilding the lighting and camera setup, and drifting from the last batch.
Save light settings, colour temperatures and robotic camera positions per category, and recall the exact setup with one click.
The machine doing this work
EasyCLIQ X3
| Power Supply | 230V | 50Hz | 1 Phase | 1600W |
| Operating Temperature | 0°C to 40°C |
| Machine Weight | 140 KGS |
| Maximum Object Weight | Top – 1 KG | Bottom – 10 KG |
| Turntable Size | 60 cm |
| Machine Dimensions | 1340mm (L) × 965mm (W) × 1800mm (H) |
| LED CRI | 90+ |
| Supported Camera | All Canon Camera Models |